LEAP members have on demand access to the LEAP Masterclass Library. Each Masterclass is a video interview with an industry leader, to help members become masters of project sales. These Masterclasses bring expertise from the best in the industry, to continue to build skills and knowledge.
Topics range from sales skills to building high performance teams and businesses, selling to specific buyer audiences and the legal side of the project sales process. 2-3 new Masterclasses are added to the LEAP Masterclass library every month.
Browse a selection of lessons from the LEAP Masterclass library here:
Buying Signals with Rhys Morgan
Boston Marketing’s Rhys Morgan discusses in detail the buying signals you need to be on the look out for when it comes to project marketing.
Market Economics with Dr Andrew Wilson
Dr Andrew Wilson
Australia’s leading Property Economist takes you through the economic factors that affect property prices and market changes. This lesson will help you navigate objections or questions from clients about changes in pricing and when is the right time to buy.
Transitioning from Residential to Projects with Jake Waitsman
Michael Sheargold interviews Jake Waitsman, about what he’s learned in the transition from residential sales at LJ Hooker to project sales at LINK.
Building a High Performance Culture with Michael Lang
Castran Gilbert is one of Melbourne’s most successful project marketing teams, with staff retention almost unheard of in a sales team. Director Michael Lang discusses how the culture is developed and maintained.
Selling to Downsizers with Tim Abbott
Tim Abbott, head of the projects team at Ray White Lower North Shore outlines the keys to selling to downsizers – the strongest buyer audience in the Lower North Shore market.
Pre-Launch Strategies with Rhys Morgan
Boston Marketing’s Rhys Morgan deep-dives into how to build hype and get the maximum return from the pre-launch strategy, as “you only launch once!”
Off the Plan Sales Contracts with Richie Muir
Legal Director at Lawlab Richie Muir gives a deep dive analysis into the differences between contracts in project sales (compared to residential) and the legal processes buyers should be aware of. This video will help agents be able to advise their clients and navigate the purchase process in project sales, plus counter some objections, especially around settlement.
Presenting a Project with Jake Waitsman
Michael Sheargold interviews Jake Waitsman, a member of the project sales team at LINK on how to present a project in a way that connects with clients.
Interest Rates 101 with Dr Andrew Wilson
Dr Andrew Wilson
Australia’s leading property economist leads a masterclass on what influences interest rates and whether they are likely to change. This lesson will help you advise your clients on choosing the right investment and counter objections like ‘interest rates are going to rise.’
The Keys to Project Sales Success with Michael Lang
Castran Gilbert’s Michael Lang discusses the keys to success in project sales and how agents can increase their performance.
How to build projects into your business with Tim Abbott
Tim Abbott leads the hugely successful projects team at Ray White Lower North Shore. In this video he discusses how a projects team was built into the residential business and how the two business units, with property management, function together.
Follow Up Strategies with Rhys Morgan
Boston Marketing’s Rhys Morgan teaches viewers the most effective follow up strategies, to keep moving your buyers toward the all important close.
Why this project? with Rhys Morgan
Boston Marketing’s Rhys Morgan gives a masterclass on taking a buyer through a project and ensuring they choose your project over any other.
Questioning Strategies with Rhys Morgan
Boston Marketing’s Rhys Morgan outlines why questions are more important than answers, and the best strategies to use questions to profile your buyer.
& many more lessons released each month
Commitment Strategies with Rhys Morgan
Boston Marketing’s Rhys Morgan shares his most effective strategies to get buyers to commit, and continue to commit at every stage of the process.